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Archive for February, 2010

Is Social Marketing A Colossal Waste Of Time?

It’s one of the buzzwords of today’s internet world: Social marketing. If you’ve been selling on the internet for very long or you’ve just been thinking about trying your hand at internet sales you’ve probably read web page after web page about how social marketing is the future of ecommerce.

But some marketers think it’s a colossal waste of time. Is it worth the time and energy it takes to launch a social marketing campaign?

Well to evaluate whether social marketing is a worthwhile strategy let’s look at some of the ways that social marketing can build your business:

1Viral marketing. Putting your company and your products on sites like LinkedIn Facebook Squidoo and FriendsWin encourages people to tell their friends about you.

The more you interact with other internet users through these sites the more people will become excited about your products. And when you’re excited about something don’t you naturally want to tell other people about it?

There’s a common myth that people only tell friends about negative experiences with companies and products. It’s simply not true. Myspace didn’t acquire 330 million accounts without viral marketing. Likewise FriendsWin didn’t add 25000 subscribers in 3 months without wordofmouth referrals.

Even products as simple as Beanie Babies remember those? were wildly successful because people told their friends about them not because of aggressive ad campaigns.

2Connecting with other business owners. Social marketing not only allows you to connect with potential buyers; it puts you in touch with other entrepreneurs who are marketing similar or complimentary products.

Gone are the days when every internet marketer acted like he or she was on an island welldistanced from competing marketers. Today’s internet business environment demands that marketers work together toward mutual success.

Internet users simply don’t have the time and patience for endless advertisements so it’s imperative that marketers work together to sell complimentary products to targeted interested buyers.

For example let’s say you’re selling high quality pizza baking stones. You could develop your marketing plan from scratch and rely on SEO and payperclick to find customers who want to buy your pizza stones.

But what if through your social marketing efforts you found Joe who sells premium pizza cheeses sauces and other ingredients imported from Italy?

Through crossselling you and Joe could develop a “one stop shop” where pizza lovers could find everything they need to bake great pizza at home. His customers don’t have to scour the internet looking for the perfect pizza stone and your customers don’t have to hunt for premium pizza ingredients.

Providing this kind of convenience could easily generate more sales than either you or Joe could generate on your own.

3Quality backlinks to raise your search engine ranking. Social networking sites like Myspace FriendsWin Squidoo and Facebook all have tremendous pull with Google and other search engines. Linking to your website or blog from these sites can substantially improve your own search engine position.

It’s also an excellent way to get backlinks from people who like your products and from other internet marketers. Remember viral marketing? Backlinks from customers and fellow marketers are simply an extension of this type of marketing. Even better backlinks are not only highly effective they’re free.

Sure social marketing can be tedious and time consuming. There will always be entrepreneurs who tell you that social marketing takes up too much time to be effective. But if you have the patience and the vision to grow your business through social marketing you’ll gain some pretty enviable advantages that will help you and your business succeed.

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Internet Video Marketing Drives Major Traffic To Your Website

Nowadays more and more people are posting their videos on the Internet. Why? It is because Internet video is the fastest way to get recognized. Majority of the people worldwide use the Internet for research communication business and most especially for recreation and entertainment and because multitude of people use the Internet it also has become a very effective marketing tool for any business.

Especially now that any one and every one can view videos on line and that more and more people are inclined to watch videos rather than read Internet video is increasingly becoming a popular marketing tool for Internet marketers. That is why marketers usually incorporate videos with corresponding articles or blog entries or vice versa. The video may be an artistic ad or a comic one but what most marketers keep in mind is having their URL displayed on the video while playing. This way viewers easily notice the link and somewhat become embedded in their minds.

Moreover marketers have specific websites that mainly contain many other Internet videos that can bait more viewers to check out their sites and eventually subscribe or buy products and services. That is how vital videos are in driving major traffic to your website.

However simply posting your videos on YouTube Revver myspacemetacafe or other similar video sites would be utterly useless if you don’t lead them directly to your own website. That is why it is essential that you put in your website address or URL in the descriptive box when posting your video. This way when viewers can click on the URL they will be instantly directed to your own website wherein you can further encourage them to subscribe or purchase.
Another essential item that you have to supply in posting your video is a keyword loaded description of your video meaning it has must be composed of the essential as well as mainstream keywords.

The keyword description that you put in for your video works similarly to an SEO meaning that by typing in the keywords in the search engine the search engine will directly lead the searcher to pages of search results consisting of sites that use those keywords.
And what puts your video or site in a good spot in the search result page is the amount of different links attached to it. It is how the system to recognize the video or site is a relevant one.

Thus it is also advised that you submit your video to as many video hosting sites blogs podcasts and other social bookmarking lists. This is called Social Media Optimization. By optimizing your online presence it makes you more visible through searches within community websites as well as online communities. Other social network connectors include tags bookmarks RSS feeds reviews trackbacks comments and ratings.

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Internet Marketing. What Does And Doesnt Work?

Let’s talk a little more about the experiences I have had with internet marketing online. In the interest of saving you some of the anguish I have had trying some of these methods. I am assuming you have an affiliate program that has given you a link and you are wondering how to market it. The first thing you may want to do is buy a domain name and forward your affiliate program link to it. Even better if you have a blog. Marketing your blog url is liked much more by the search engine spiders.

Safe lists

One of the first things I was involved in was safe lists. These are little groups of people that agree to receive emails from each other about affiliate programs they are in. There are literally thousands of them out there one can join for free. It then becomes a game of ” Hey you join my program ” and then they reply with ” No thanks I have a program but hey you join mine “. Well you get the picture here. Unfortunately I can’t say I achieved much results in the years I used them or that this is a very effective way to find sign ups for your program. The other annoying thing is you have to agree to receive email ads from others and everyday you wind up clearing off hundreds of emails from your email account. If you are smart you can collect email addresses from the ads you receive and strike up business friendships by inquiring about other people’s programs. This takes longer but is much more effective than shooting out email ads about your program everyday.

Traffic Exchanges. Manual And Autosurf

These are websites that show your site to others as you view other sites. This is real traffic to your site but I would say manual exchanges where a person actually has to be there and view your site are prefered. This ensures they at least view your site for a time. Trafficswarm is the most effective one I have found simply because of it’s text ads the size of it’s overall network and it’s search engine aspect which I feel produces targeted hits. I have gotten signups from them in my programs.

I would say stay away from these autosurf sites where you can leave the room or take a nap and it surfs itself racking up credits for you. These autosurfs where you can earn money tend to be scams and the site simply disappears when they have suckered enough people into buying. Then they open up under another name. DO NOT PUT ANY MONEY IN THESE! You may win for awhile but eventually you will lose it.

Pay Per Click Search Engines

Of course the biggest and most well known is Google adwords. What you do is bid on keywords that are frequently searched in Google. Others are also wanting these keywords so the more you are willing to pay the closer to the first few pages you will wind up when a search is done. You only pay for actual clicks from actual visitors so these are targeted hits. It can be very expensive with Google or any of the big search engines so set yourself a budget.

A better route for you to go may be with some of the smaller search engines. Whyyou ask? Because they have sign up incentives. They will offer you free pay per click money to get you going with them. Bonuses range anywhere from 5 to 550 in click credit. Even though these search engines are not as familiar they still will produce targeted hits to your site although at a slower pace than the big guys. To find these simply do a search in Google and punch in ” free pay per click money” or anything along those lines. Meteor surf Search post and Mammoth search are a few that offer money that I have tried with favourable results. Using a keyword search tool first to figure out what people are searching is wise.

Internet marketing is a big topic so I intend to write another article on this in the future so stay tuned for part 2.

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