Top Viral Marketing

Archive for April, 2010

Top 5 Myspace Marketing Tips For Businesses On A Budget

It doesn’t take a rocket scientist to understand we live in a social networking world.

Businesses of all sizes have quickly caught on to the importance of having a presence at websites like MySpace and Facebook for a number of reasons. From the sheer volume of traffic these sites attract to the demographic diversity of their users smart marketing professionals consider social networking a significant part of their branding efforts.

Contrary to popular belief having a substantial presence at a site like MySpace for example doesn’t necessarily require a substantial budget. As a matter of fact there are a number of easytofollow marketing tips businesses can follow to have a commanding MySpace presence for pennies on the dollar.

1. Create a MySpace Layout that showcases your business.

A clean and attractive MySpace layout that includes your company name and a description of your products and services is essential in marketing yourself to the MySpace crowd.

When you consider that one of the most popularly searched phrases on the Internet today is “MySpace Layouts” you’ll understand just how important this tip is. Aside from the popularity of social networking itself the second fastest growing trend is customization or the art of being able to decorate your profile with cool layouts backgrounds pictures graphics and video and music applications that convey your likes and dislikes and in essence your overall personality to the friends who visit your page.

It’s no different if you’re a business. Posting a layout to your MySpace page one that clearly conveys who you are and what you do speaks volumes to the people visiting your profile people who may very well become your customers.

Look online to find websites that offer custom layouts and incorporate your company’s information and graphics into the elements of your layout design including backgrounds extended network banners and boxes within the layout such as contact tables. Whatever you do keep it simple. Cluttered and confusing layouts lose their branding effectiveness.

2. Add MySpace friends who fit the demographic profile of your customers.

MySpace has a nifty feature that allows you to browse for friends by age gender and relationship status. Use this tool to locate friend prospects that fit the demographic profile of your target customers and reach out to those prospects with friend requests. When you add friends who you believe will be most interested in learning of and receiving information about your products and services you increase your chances of gaining new customers through targeted marketing.

Be sure to communicate important company news such as discounts and special deals or the launch of new products and services to your MySpace friends as often as you can in a reasonable manner. Keep in mind MySpace has safeguards in place to prevent spamming.

3. Work your MySpace profile.

Having a MySpace profile that features your business is one thing “working” that profile so it works for your business is something completely different.

Assign someone within your company to manage your profile on a daily basis. It’s important that they add friends post comments post bulletins write blog articles and send and receive messages. Don’t assume that by creating a MySpace profile millions of people will find you. The art of social networking is just that networking socially within a site like MySpace by reaching out making friends and interacting with those friends as often as possible.

Also aside from foul language or inappropriate content don’t be afraid to allow people to post public comments about your organization on your MySpace page. A big draw for social networking is the ability to be real to speak your mind and say how you feel. If you allow only positive comments about your business to be posted you lose credibility. But if you allow people to speak their minds you gain credibility while learning a lot about your customers and your business in the process.

4. Let your MySpace friends become your own marketing army.

Certain MySpace customization websites like SpaceGravy.com http://www.SpaceGravy.com for example now offer a service where they will create layouts and other designs such as backgrounds extended network banners contact tables graphics glitter graphics and flash widgets that feature a particular business product or service in this case upandcoming bands. These designs showcased prominently throughout SpaceGravy.com are available for free download to any MySpace MyYearBook Xanga Friendster or Virb user.

Not only do participating bands get excellent marketing exposure at SpaceGravy.com they get excellent marketing exposure from the various social networking users who customize their profiles with the band’s layouts. Aside from bands virtually any type of small or large business can take advantage of this service.

Bottom line by offering free MySpace designs that feature your business your MySpace friends and MySpace users in general become your very own marketing army.

5. Use MySpace Ads.

MySpace Ads similar to Google AdSense allows you to promote your business by targeting your advertising to MySpace users for a fraction of the cost of traditional online advertising.

MySpace Ads is an online advertising program available through MySpace that allows you to create ads featuring your business target those ads to a specific group of MySpace users you choose based on demographics information spend only the money you want based on your budget and then closely monitor the performance of your campaign with detailed reporting provided through your MySpace Ads account.

Depending on the size and specifications you can use your own ads or use MySpace’s premade ad templates and you never pay more than the budget you originally determine at the outset of the campaign according to the company.

Businesses on a budget should consider MySpace Ads as an affordable online advertising alternative.

About the writer:  Jennifer Lange is the President and CEO of SpaceGravy.com http://www.SpaceGravy.com a website specializing in layouts backgrounds and graphics for MySpace and other social networking websites.

Tips To Power Up Your Viral Marketing Campaign

Viral marketing acts in a way similar to the flu virus. It impacts greatly upon any online business. What viral marketing can do best is in its ability to bring you big positive results.

Being contagious viral marketing will drive your marketing campaign in the way you have planned your marketing strategy. It will reveal viral effects that will touch upon your profit line positively.

If you desire to succeed in your marketing campaign ensure the viral aspect of it all. Learn and apply these tips to power up your viral marketing campaign.

1Enable ease of communication

Suffice to say your product or service has got to be known easily on the web; communication must be enhanced to the extent that when the viral effect goes into motion the transfer of such information about your product or service would be instant and effortless. This will lead to prompt and positive results for your marketing campaign.

2Ensure planning for strategy changes

In any marketing campaign it is important not to fail to plan. Planning should take into consideration factors such as the need for modification and scaling. Should there be any sign of changes in current strategy the first thing to do is to rectify what is going wrong and make the necessary modifications or changes to the current strategy. As far as scaling is concerned it would be good to allow your strategy to scale easily from small to large to get good results.

3Alignment of strategy with current customer trends

This is an important tip to power up your viral marketing campaign. For whatever reason your campaign is drawn up to achieve eventually the strategy must be in tandem with the current behavioural trends of customers. Such patterns normally reveal the underlying motivating factors for the purchases made. Your campaign will thus get the necessary information for the purpose of adjusting the current strategy.

4Make best use of available technology

There are indeed many ways to create an impact for your viral marketing campaign. Your strategy should reap real good results with several social bookmarking sites such as MySpace Facebook StumbleUpon Squidoo and Friendster just to name a few. These sites provide golden opportunities to power up your campaign. You will be able to create the necessary impact and buzz.

5Build relationships generously

The process of building relationships with your customers requires some extent of generosity on your part. It would be productive if you could offer small freebies to customers. The viral effect will keep on increasing the visibility for your website and business too. It would need that extra mile to get good returns in the end.

6Enable coordination of viral marketing strategy

The coordination of viral marketing strategy with wordofmouth referral system is definitely the best solution to power up your viral marketing campaign. An appreciative word about your product or service from some trusted person will be a positive help to further enhancing the image of yourself your product or service in the eyes of other referred customers.

In conclusion viral marketing is definitely the way to do your online business. It is just awesome. Not only being effective it is also explosive. Therefore power it up for increase in site traffic and growth for your bottom line.

About the writer:nbsp;nbsp;For latest updates on how to increase traffic raise page ranking write effective articles and powerful squeeze pages create explosive blog marketing system learn about viral marketing and bring in massive income from your internet marketing business please Click here

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Tips On Using Social Media To Drive Traffic To Your Website

If you know how to use them you can parlay your social connections into higher popularity for your website. All of those people can become visitors or even paying customers for your site as well as a free way to spread the word about your product or service. If you have a website there are ways to take advantage of knowing people through social networks to drive traffic to your website here’s how it’s done:

Offer high quality free website content.

There is one thing which is certain to garner you popularity in social media: content. If you can create the kind of content which people want to read; the kind which gets and retains the reader’s attention the kind that people will share with one another that is the content which will get you a loyal audience on social media networks.

This is the kind of high value content which is in demand both in social media networks and on the web as a whole. Content is what people look to the internet for in the first place after all. To drive traffic to your site using social media you must have something which people want.

Make your content usable.

Besides creating good original content you have to make sure that your target audience can actually find what they are looking for. Your content will be more likely to be read if you present it in an organized user friendly manner. You should make sure that it is easy to find your articles and that they are optimized for search engines to make them easy to locate using a search engine query.

Increase your presence on the web.

Was your last submission or writeup a smash hit? Did it cause a significant increase in traffic to your site? Great but don’t stop there and rest on your laurels.

Be sure to keep adding to your social media network submissions. You need to be a constant presence and make yourself seen as a goto source for consistently excellent content rather than just for one great piece of work.

This way you will have the advantage of a built in buzz for each new article or writeup you submit. Once you manage to really make a name for yourself your audience will happily pay a visit to your site; they may even seek it out on their own.

Promote your content and your website.

You shouldn’t fear selfpromotion. When you have new content on your site or that you have submitted to a directory send out an email or message via the social network to let your readers know about it. If you have a podcast or other vehicle use it to promote new content as well.

Be sure that you become known throughout the network but don’t do so in an overly aggressive way. You don’t want to look desperate; you also don’t want to appear like you are always making a sales pitch. If you look like you are trying too hard it will make people suspicious.

Encourage interaction.

While people do enjoy the anonymity offered by the world wide web they also like to communicate with fellow web users. You should give your readers a way to interact with you surveys feedback forms comment posting and even polls are all good ways to let your readers get involved and interact with you.

Using social media to drive traffic to a website is both a science and an art. If done properly it can do wonders for your site. Look into your options for using social media to get traffic to your site.

About the writer:  Judith Hoelscher is an internet marketer and author of several internet marketing related articles and reviews. You can find more informative articles and resources at: http://www.theinternetmarketingtips.com