Top Viral Marketing

Archive for September, 2010

5 Simple Steps To Boost The Conversion Rate Of Your Website Traffic

Redesign Many webmasters ignore this aspect; but when your website takes about 30 seconds to load few visitors would stick around. If your website is facing a similar problem you have found the reason 1 why there is an upward movement in the bounce rate of your website traffic. To begin with for instance you can remove the java scripts and optimize the images if any that are responsible for the slow loading of your website.

Recommend While your prospects are already confused and lost amidst the chaos of your competitors offering similar products or services you can do them a favor by recommending a package that seems worthy and picked by most of your delighted customers. More often than not visitors come confused with an open mind to recommendation. Hence they tend to leave a site when they don’t get any guidance.

Freebies Few things can elicit response as positive as freebies. A free trial of your products or services for a limited period for example helps your visitors decide if they want to purchase a fullversion of your products when they use the freetrial offer. Freebies are also a reason why a visitor would come back to your website to return your favor by making a purchase when they don’t want to buy a big package.

Communication Among all the reasons of a customer leaving your website within a couple of minutes of their arrival is they often feel helpless and lost looking for help and guidance to use your website. Having a live chat support on your website can go a long way in retaining the outgoing visitors.

Web Analytics Tools Web Analytics tools are extremely handy in figuring out the sources of traffic to your website and other critical details of traffic conversion dynamics. It is imperative that your website has web analytics tool in order to measure the sources of traffic to your website. Besides a meticulous analysis of traffic and other data in the web analytics tool can critically reduce the bounce rate on your website.

These are just some of the elements you can tweak to achieve a healthier bounce rate on your website. However you need not break the bank and hire an SEO package to do it. There are simpler ways to reduce the bounce rate and boost conversions.

Many training programs avaliable today are designed as a cost effective traffic conversion tools for web traffic conversion. If you truly are serious about making money online you have to give them a try and you’ll see that you’ll never regret you did!

About the writer:nbsp;nbsp;The author Samuel Baron fanatically believes that conversion rate optimization is the only key to any website survival online… and this is true especially for a new LOW traffic websites. “TrafficTrickle” delivers effective solutions to a new and even seasoned webmasters to dramatically increase conversion rates on their LOW traffic websites during a recession.

www.onlinebusinesssuccessformula.com

5 Powerful B2b Sales Lead Generation Techniques

1. Sales lead generation using relationship marketing

Relationship Marketing is the approach underlying all of the “salesleadgenerationsuccess” methods. Relationship marketing simply refers to cultivating a personal saleswinning relationship with your prospects. Its about developing longerterm relationships with customers rather than individual transactions.

2. Sales lead generation through complementary partner referrals

By joining forces with complementary partners you can instantly multiply your sales lead generation pool and make it easier for companies to engage in doing business with you. Out of all the sales lead generation programs available to you complementary partner referral programs can generate the highest qualified B2B sales leads.

3. Sale lead generation using search engine optimization and Internet marketing strategies

Business buyers are more sophisticated and getting harder to reach than ever. Studies show that about 90 of business buyers start with research on the Internet therefore its critical to have a welltuned sales lead generation program that includes search engine optimization SEO/Internet marketing strategies to attract prospects at the beginning of their buying cycle.

4. Sales lead generation via telemarketing

Even though many people despise the thought of telemarketing when executed properly it is a very effective sales lead generation tool. Telemarketing is a personal marketing and sales lead generation technique that offers a costeffective efficient alternative to field selling. However it can be significantly more expensive than direct mail or email.

5. Sales lead generation with email publications

By creating your own email newsletter you could send out industry news and tips to suspects in your market. Since you will be on your prospects minds more often than your competition eventually your sales leads will turn into actual sales.

About the writer:nbsp;nbsp;BusinesstoBusiness B2B Sales Lead Generation . It’s all we do.

Acquirelists is the only company that combines the knowledge of your customers’ buying processes and a proven methodology that transforms sales and marketing to enable the “Perfect Conversation”. The result is increased sales in less time and higher returns from marketing investments.

5 Factors Of Consistent Marketing

The first major marketing concept that small business owners and managers need to understand is consistency. Consistent marketing starts with the creation of an idea then the mission statement and everything else to follow. Consistent marketing also lowers the cost of marketing increases synergy among employees and projects the proper image in advertising and promotions.

Establishing a Brand

When an entrepreneur starts a business they decide what they are going to sell. Sometimes they find a want or need in a certain market and create a product or service to fill that void. They buy necessary products or design the proper services and then they begin selling. They sell to a few customers get a few more break even and even begin to make money. Then sales drop. They are doing okay with their current customers but some are not buying again and they are not bringing in more business. They add other products and services but these just cost more to offer and eventually cost the company more money than they are making. They run advertising campaigns that dont really connect with the business and they cant understand what is wrong.

Here is the answer: Consistency. All marketing activities and concepts revolve around consistency. If owners and managers neglect consistency when it comes to their marketing which includes collateral advertising promotions and even products and services they face huge uphill battles that often are not won. Consistency plays a big part in other aspects of the business: sales employees physical locations and many other elements.

When you begin a business and decide what it is you will sell you must create a brand immediately. What is meant my creating a brand is determining who you are who you sell to what exactly you will sell and how you will sell it. You must decide upon the specifics that make you unique and what makes customers come to you. While making these decisions you must remain consistent. It is not consistent for a bakery to open and say they are going to sell to healthconscious customers when all they sell are huge freshbaked chocolate cookies covered in mounds of peanut butter. There is no consistency to who they are selling to and what they are trying to sell.

There are many aspects to establishing a brand which we discuss in later topics but consistency must be a key element in every part of establishing a brand.

Consistent Marketing Collateral

We touched on consistent marketing collateral in How Much Does Marketing Cost? but we must reiterate that point here in consistency. If you are creating your marketing materials yourself or you are obtaining the services of a professional designer make sure everything is consistent with your brand image and the other pieces.

It does your business no good to have a beautiful logo eyecatching business card and topnotch brochure if they dont complement each other and lose consistency. The logo should match what you sell and to who. Next the business card should match your logo in color schemes appearances and what it conveys. Many business owners dont value consistent marketing collateral and will decide or demand inconsistent elements because they look nice or they think it will make people pick up their card. You want to create business cards that are unique and eyecatching but potential customers should know it belongs to you the computer repair guy and not a fashion designer.

Consistent marketing collateral also means to portray your company in brochures and websites the same way as you do in person. Make sure customers know what they will receive from you when they do reach the physical part of your relationship i.e. consultation or online order. It will leave a negative result with a customer that sees a brochure with a downtown hirise pictured modelquality customer service reps and a 1 million dollar reception area and is presented with a small metal building in the middle of nowhere and they have to wait in the sun to talk with you. There is nothing wrong with the latter part of that example but dont build customers up with different expectations that what they will receive. Being a successful business doesnt require a huge investment in an office and personnel but it does require consistent branding and image. A potential target will become a loyal customer if they are prepared beforehand for what they will receive and the business delivers the same way or better each time. Consistency is another name for success and that includes marketing collateral.

Online Marketing

There are many arguments to be had on the difficulty or simplicity of online marketing. Some professionals will say that online marketing social networks and a web presence are easy and anyone can be successful. Others will tell you that it is a complicated process that should be left to professionals that know how to manage it. Either way they will agree on one thing: consistency.

The online world has attracted a lot of players and not all are good. For this reason any business trying to establish their brand online must develop trust and lasting relationships with customers and potential targets. The easiest way to do this is through consistent marketing. Using the same avatar posting similar ads and targeting similar groups are examples of consistent marketing. Keep in mind once someone sees any of these consistent examples and decides to surf to your web site it must remain consistent. Using a crazy animated ad to draw attention may get clicks to your site but those clicks will mean nothing if the user leaves your site immediately because it is not what they expected.

One major area that must remain consistent with the rest of your marketing efforts is your social network. As a small business the owner or general manager will probably be in charge of social networking sites blog postings and other social activities on the web. You may also decide to outsource this work and find a marketing firm that can handle these tedious tasks for you. Either way you must make sure that you your employee or your hired firm produce a consistent image with what you sell who you sell to and how you sell it. You dont want your myspace page to be full of teen pictures music and alcohol bottles if your company sells computer equipment to doctors offices. Your networking pages can have a personal twist to them especially if your business is small and the owner is the one managing this segment of your marketing but make sure you are attracting potential customers and delivering the proper brand image.

Another mistake that is made in online marketing is an inconsistent website. Some businesses will never make use of social networking sites like facebook or myspace but everyone must have a web site. Todays society demands some type of online presence even if that means just a website. 66 of consumers surf the web before making purchases. Unfortunately many business owners fail to convert potential customers because their website turns customers away. Businesses must realize that a website is just like a physical store. If it looks cheap cluttered and dirty customers will leave. They will not dig deep ask many questions or make purchases. They will just leave!

Web design can be an expense that many businesses cant see a need for but a properly designed site will go a long way. Many owners and managers feel that they can design their own website with the help of a book and Microsoft Frontpage but more times than not that is not true. Some owners and managers have the experience and knowhow to produce a professional website but if you dont have that ability you should seek help. In the end the site must be consistent with your other marketing collateral and your brand. When a customer takes a brochure and then looks to your site for more information it must give them the same feeling and expectation as the brochure and your sales staff does.

Sales Management and Other Employees

One major key to success in your business is creating synergy among your employees. By establishing a consistent mission statement purpose and cohesive goal you can bring your employees together and allow them to provide consistent results with that of your other employees and your brand image.

There is an ongoing feud between sales and marketing departments between who is responsible for what. By creating consistency between your marketing and sales management these two departments can come together and work together instead of against each other. The primary item to understand is to make sure you are directing your company and its staff in a similar and consistent manner. Each department must perform their tasks in unison with the others so that you deliver a consistent message product and service to your customers.

Advertising and Promotions

The final area of marketing consistency is advertising and promotions. Once you have defined who your company is what is will sell and who you will sell it to you have to maintain this consistency in promotions and marketing.

Pay attention to the various marketing campaigns you encounter. Compare them to the rest of the message that you receive from that company. Is it consistent? Do you get the same image and feeling from that advertising campaign as you do from their online efforts? Think about this when creating and implementing your marketing campaigns.

To create consistent marketing and advertising campaigns doesnt mean you have to run the same ads everywhere. Many times this is effective but it is not always the case. Creating consistent campaigns means to analyze your basic brand and be sure you are conveying the right message. If one campaign positions your company as a traditional accounting firm with solid experience and the next campaign portrays your company as the cuttingedge modern accounting agency with young professionals your target audiences will get confused.

Another place to consider consistency is within an individual campaign. Lets say you are trying to drive your existing customer base that is used to coming into your physical store to your website. You have created summerlong campaign filled with instructional brochures direct mail pieces instore promotions and various other activities. Consistency will become an issue and this campaign will probably end up a failure if each activity is different. You give away golf balls in your store but your directmail pieces are themed with cookout imagery. Your brochures pitch your website as easy to use but your sales staff tells you customers they need to sit through 8 seminars to be able to log on. All of these are inconsistent and dont produce a similar theme or message.

There are several reasons for consistency especially in advertising and promotional campaigns. First potential customers are bombarded with advertising every where they go everything they hear and everything they see. Second it takes at least 3 real impressions before a potential customer will take notice of something new that was not referred by wordofmouth. Some sources say it is as many as 7 impressions before your campaign will take effect. Consistency in campaigns will result in more impressions that have effect on potential customers. This also relates to the rest of you business. Once you have a customer you must continue to remind them who are and why they should continue to buy from you. Consistent letterhead websites brochures advertising campaigns and sponsorships all contribute to consistent branding and imagebuilding.

About the writer:nbsp;nbsp;Nate Stockard offers free consulting at freemarketinganswers.com created by Stockard Associates Inc a marketing and design firm in Houston TX specializing in small business solutions.

His 13 years of marketing experience is also put on display at The Market Seedling an informative source of information articles tips and advice for small business owners and marketers.