Top Viral Marketing

Archive for September, 2010

4 Steps To Increase Your Ezine Confirmation Rate By 50

One of the most frustrating facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double optin newsletter will never confirm. Of course this ignites the debate over single vs. double optin but thats a subject for another article. It feels like you are leaving money on the tableor if you prefer its the equivalent of meeting a nice guy at a bar and then having him never call.
There are always going to be people who wont confirm; youll never approach a 100 confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50 in just 8 months:
1.Your thank you page: tell your subscriber what they need to do next. Theyve taken the first step filling in your subscription form. The very next thing they should see is your thank you page; use this real estate for three important messages:
A Remind them of what they are signing up for using most of the same language as on your signup page.
B Remind them they have to click the confirmation link when they receive it in their inbox otherwise they wont receive the freebie they want you are offering a freebie as incentive right?
C Tell them how to make sure they receive the confirmation email by whitelisting; you can copy my whitelisting instructions if you like.
2.Use memorable language in the confirmation email. Im not talking about clever wording or hypey language; in fact quite the opposite! You want the wording in the confirmation email to closely resemble the language on your signup and thank you pages even lifting entire phrases wordforword. This will mark the third time theyve seen that language making it much more likely that they will remember it and take action i.e. click the link.
3.Deliver what you promise after they confirm. Once they click the link in your confirmation email take them right to the page where they can access the freebie you promised. If your freebie is a downloadable ebook for instance put the download link right on the page front and center; dont make them wait to get a link in their email! Include download instructions; feel free to copy mine at the bottom of this page if you like. If your freebie is an audio or video its a good idea to offer the option for them to listen or watch right from your webpage OR download for later use.
4.Tell them what you told them. On your postconfirmation thank you page remind them one more time about your ezine title frequency etc. so theyll recognize it when they get the next edition. Include a link to download or access the freebie in case they didnt see it on the thank you page or had trouble downloading. Include an email address where they can reach you if they need help or have a question. This is also a good place to remind them that they can unsubscribe from your newsletter anytime by clicking the link at the bottom or top depending on your newsletter design of every mailing they receive from you.
Taking these steps is sure to improve your ezine confirmation rates although your results may vary. You may find that you dont have to respond to as many I didnt get my ebook complaints. And you might even decrease the number of people who unsubscribe or mark your email as spam!

About the writer:  Terri Zwierzynski the SoloCEO is a self employed business strategist and marketing consultant to Solo Entrepreneurs. She runs SoloE.com the self employment resource website which attracts thousands of solo entrepreneurs and home business owners monthly from all over the world with proven practical business tips and marketing ideas.Visit SoloE.com and get our new ebook 25 Surefire Ways to Capture More Clients Get More Done in Less Time and Make More Moneyin 90 Days or Less.

Writing Your Sales Letter Just In Minutes

Anxious to get started writing your sales letter? Good. I strongly urge you to begin with a plan. With a simple plan or outline in place youll be armed with all the essentials you need to create a powerful and persuasive piece. It doesnt matter what your writing project is book report or sales letter. Planning makes life easier. It organizes your thoughts. It gives you a roadmap to follow so youre never stuck at a dead end. A sales letter plan forces you to think things through up front before you write making the actual writing much easier and giving it a smoother flow. It doesnt matter what your writing project is book report or sales letter. Planning makes life easier. It organizes your thoughts. It gives you a roadmap to follow so youre never stuck at a dead end. A sales letter plan forces you to think things through up front before you write making the actual writing much easier and giving it a smoother flow.
When you get right down to it a sales letter plan helps you: Gather Important Information and Assess All Available Data Assemble Key Sales Letter Components Prioritize Benefits Based On Their Appeal To Prospects Confirm That The Important Ingredients Are All Present Before You Begin A sales letter plan simplifies the actual writing. It gives you concrete material from which to work. It naturally dictates the direction you take and it enables you to follow along a roadmap to the successful completion of your sales letter. The more detailed your plan the easier it is to write compelling sales copy. With a plan youre never left wondering what to write next. All the essential information is right before your eyes making it quicker and easier to form interesting and persuasive copy.
When it comes to writing copy far too much attention is paid to the actual writing and far too little is paid to ferreting out facts about that which the copywriter is trying to sell.
Gary Hilbert Planning isnt just a means to an end however. Yes having a completed sales letter plan in front of you is very important. But the hidden value of your plan lies in the thinking processes that go into completing it. As even the most basic of plans takes shape youll discover valuable ideas key points and concepts to employ. A plan literally forces you to think things through ahead of time. After youve used this method to write a few sales letters youll see how getting it all recorded on paper helps you tremendously. Crafting a sales letter plan does take time perhaps this is why so few do it. But the time and effort expended always pays a worthwhile dividend. A plan gives you direction power and focus. It puts you on a straight path towards your goal.

About the writer:nbsp;nbsp;www.saleslettersecret.com
www.thegurusapprentice.com

Why You Need To Use Twitter As A Business Marketing Strategy
Most businesses are now realizing that traditional forms of advertising such as newspapers television and radio are no longer effective methods of marketing a product or service. The development of new technology particularly the Internet has changed the way businesses advertise. Social media and social networks are fast becoming an effective marketing tool. If you are familiar with social networks you probably have heard of Twitter.

Twitter is an online community of over 5 million people and growing who write textbased miniblog posts max 140 characters about their lives. Businesses have begun to see the potential of using Twitter as an effective method of marketing.

Using Twitter as a business marketing strategy can have number of benefits:

Build Relationships and Partnership Opportunities: Twitter can improve online business communication and build a relationship with customers. It is an excellent method of having a conversation with your targeted consumers and connecting with potential customers. It is easy to make Twitter friends. When you are surfing the web and come across a Twitter box click on it. You will be taken to a person’s profile. Click on the ‘follow’ button and you will then start to follow them. The person will then ‘follow’ you back. Soon you will find yourself with many followers.

Gain Media Exposure: Twitter allows you to say connected to relevant bloggers and the media. You have the ability to follow various media outlets and bloggers and they will follow you. It is a great way to connect with influential people in the media. They will stay informed about current events relating to your business and if they see a story from what you typed you may end up getting some publicity. CEO’s can use Twitter from anywhere in the world as an effective marketing tool. It is perfect for a business owner who is always on the road.

Building a Brand: On Twitter you are not supposed to constantly use it to promote a particular product or service. People on Twitter want to learn about the person. Once they learn about you then they will want to learn about your company. The CEO of Zappos created a sizable twitter following list by allowing users to know about him. Although he talks to his employees and about his company he also comments on daily events in his life. When a CEO sends a message people will feel as though they are getting to know him or her which helps promote the brand. The company does not seem as cold or sterile. You can also build a brand by providing live updates on events or conferences promoting blog articles webinars news items as well as announcing special sales and contests. Any content that is appealing to your audience will help you build your brand. Building a brand using twitter is a productive way of generating sales. A great example is Dell’s use of twitter to generate sales. InternetNews reported that Dell has produced 1 million in revenue over the past year and a half through sale alerts via Twitter. People who sign up to follow Dell on Twitter receive messages when discounted products are available at the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.

Generate Quality Leads and Website Traffic: Building relationships with customers gaining media exposure and building the brand will all contribute to driving more traffic to your site. If your twitter is interesting there will be a viral effect in that the word will spread over the web. If you are just getting started on twitter get your friends and family from all over the world to follow you. Remember in order to acquire followers you have to follow others. Dell has now taken its Twitter campaign to a new level by offering discounts exclusively to the 11844 people who follow DellOutlet.

One helpful tip in building a group of followers is to select people to follow who are in your business’s target market. You should also follow thought leaders who have credibility and are respected members of the business community. As well keep your messages in a way that is consistent with your overall marketing strategy.

Technology has forever changed how businesses market their products and services. When done correctly promoting a company’s ideas thoughts business brand products and services in 140 characters can lead to lo increased website traffic leads and sales. It just makes sense for any company or business to take advantage of a marketing tool that is spreading across the Internet like a wildfire.

About the writer:  Robert Moment is an innovative forwardthinking “throw the box away” Christian business and marketing coach and author of newly published book God Will Always Be There For You. Robert specializes in teaching entrepreneurs and companies how to do business God’s way for profitable results. Visit www.ChristianInspirational.org and signup for the FREE Christian Living ecourse. Follow me on Twitter www.twitter.com/christiansfaith