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Archive for February, 2011

The Agent You Desire Is The Agent You Deserve

“LET US DESIRE WHAT WE DESERVE” as consumers of the realtor services which incidentally also is the vision within our organization.

I strongly believe that “change is initiated by the end recipients and the agents mould accordingly”. But in an industry largely dominated by unorganized small brokers and just a clutch of organized agents this industry has to undergo the “infusion of competence and technology” in line with the three factors which define and influence the change always.

CUSTOMER COMPETITION CHANGE

Let us look at how the above three factors Can / should influence the realty trade.

CUSTOMERS : In the era of the internet most potential customers spend a third of their lives with technology be it the internet the teleproducts gizmosamp; gadgets. These are not only knowledge sources but also tools that simplify and enable decisions. When presented with a professionaltech savvyinformed experience we experience a sigh of relief from our clients when exposed to first hand professionals who speak adapt amp; deliver the realty transactions in exactly the way the clients desire.

USE YOUR OWN TOOLS NOT WHAT THE TRADE PRACTICES WITH!

Technology management measurement tools Define your Intent need and ability well in advance. Remember the two basic factors for investment are “Intent amp; Ability” YOURS. Dont get swayed by the promises and assertions of the Realtor. Please check whether the Realtor you deal with uses the same tools as you do.

RESEARCH Check out who the informed and meticulous realtors in your catchment area are. Insist on briefed on the Agents understanding of the macro scenario is. More often than not agents start pitching the products under inventory rather than match it with the defined needs of the buyer. Make sure that the agent gives you a conducted tour of the area and explains to you the evolving scenario on three phases proposed development over 2 5 amp; 7 years window. Make sure that your agent knows more than you on his own subject.

STOP PATRONIZING Why accept second grade when there are some who fit exactly the way you would want them to be. Remember what we desire is what we deserve. The Realtor market corrects under coercion and peer pressure not under the value delivery system.

DEMAND MORE One of the basic things that I try to train my associates amp; agents is NEVER PITCH BEFORE THE NEED ANALYSIS. To the clients we insist that irrespective of his shortlist he still discusses all options once more. That way elimination of projects is on a scientific rationale basis not on instinctive or emotional. ASK QUESTIONS. Insist on why the agent is buoyant on a specific project and not on the others.

COMPETITION

Most realtors that I have met so far are in the habit of selling real estate as if there is no tomorrow. I firmly believe that the tomorrow that we are faced with is one of oversupply; where we would see the consumer actually emerging King. Competition within the industry would ensure that the valuations are better and the deliverables in relation to value for money demanded far outstretches what the consumers of yesterday were dished out.

We forecast that the demand for qualified and knowledge based realtor market would emerge and the market forces would determine the quality of the realtors.

Most vital component YOU ! because you would demand what you deserve.

Like a popular ad for detergent says”DAAG ACCHHE HAIN! DIRT IS GOOD I am a firm believer that competition is always good for the consumer. Let us welcome it as we deserve what we desire.

CHANGE

We attribute change to the regulatory statutory economic social and other changes which are not directly influenced by the realtors. But they are the ones who act as the information and communication agents with consumers. But change becomes aggravated when we grapple with a market predominantly dominated by the illinformed realtors.

Therefore our firm belief that three factors that realtor of the future would actually have to rely on:

Technology

Constant knowledge acquisition

Ability to translate knowledge to profits.

As consumers LET US DESIRE WHAT WE DESERVE AND DESERVE WHAT WE DESIRE.

NOTHING LESS MORE IS WELCOME.

The author is a senior consultant with the real estate consulting firmCERTES REALTY LIMITED specializing on Delhi amp; NCR projects and can be reached on mail : connectrameshmenon.com

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Test Driving Your Seminar

Want to get more butts into your seminar seats? Let
prospective attendees sample the content before they
decide whether or not to register.

This powerful sales trick is not new. After all when
you visit a bookstore you get to flip through books
before deciding to buy. When you visit a car dealer
you get to test drive a car before deciding to buy.
Heck when you go an ice cream shop you can even sample
the goods before deciding which flavor you want to buy
that day.

So why not offer the same courtesy to your attendees?

Here are 4 ways you can let prospects take your event
for a test drive:

* Offer a free preview event ranging anywhere from 90
minutes to a full day

* Give them a free CD with 45 to 70 minutes of free
content

* Post a 10 to 20 minute video clip of your material
on your website

* And my personal favorite … offer a free or lowcost
preview teleseminar

You know your seminar is chock full of valuable content so
pique the palate of your prospective seminar attendees with
a taste of what they’d be missing out on.

About the writer:  Jenny Hamby is a Certified Guerrilla Marketer and directresponse copywriter who helps speakers coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on and offline direct marketing campaigns have netted response rates as high as 84 percent on budgets as small as 125. For more free seminar marketing secrets visit http://www.SeminarPromotionTips.com.

Switching To Internet Marketing For Your Medical Practice

Marketing for a medical practice has evolved beyond phone books ads in magazines or newspapers. The Internet offers much more effective tools for advertizing which makes having successful online marketing for your medical practice imperative to remaining competitive in the market for medical services.

Many medical practices are quite proud of themselves once they establish a web site for their medical practice. They think that that is enough to put their stake out on the Internet and for that to be a source of marketing their practice. That’s absolutely not true. The best way to think about the Internet in layman’s terms is like it’s outer space. If you create a web site you have just one tiny speck out in the sky and people aren’t going to see that and identify that when they’re looking online to search for your practice. What you need to do is increase the intensity and brightness of your star of your web site. And that is what online medical marketing is all about.

As a physician your ideal result of implementing an Internet marketing plan for your medical practice would be having the information for that practice show up anytime a person in your community searches online for the medical services you provide. The information found needs to make that person feel confident that they will find the best care available at your reputable practice.

You have probably completed the first step to online marketing by setting up a website. The next step is to develop a marketing plan that will successfully highlight your services to those searching for a doctor online. The very best way to attract attention to your website is to provide positive feedback from your current patients. People who are looking for a new doctor look for the best reviews to ensure they find the best services and using positive wordofmouth is the best avenue to deliver this. Good feedback about how well the services were performed how courteous your staff was and how satisfied your patients are with your practice need to be easily seen during an Internet search to draw new patients to your office.

This is the same timeless system of wordofmouth that has worked all along only by using the Internet you can now publish this feedback in the form of an online review rather than wait for your patients to bump into someone and spread the word in conversation. The Internet has the ability to reach thousands in the time it would take that conversation to take place which makes it the ultimate marketing tool for your medical practice.

Using your patients’ reviews for marketing your practice online is a great tool; although it could be even better if you had control over what reviews were published on the Internet. You patients may go to a thirdparty site like Yelp or Citisearch to post their reviews whether the reviews are good or negative. In the case that an unhappy patient writes a bad review of your practice on one of these sites you have no way of deleting the negative information or taking it out of circulation. Leaving it for prospective patients to see is damaging to your online reputation.

What you need is control over all the review that your patients write; a personalized site where you could ask your patients to go to write all their reviews of your practice. With such a site you could have control over which of the reviews you decid would work to your favor and should be published for everyone to see when they look for the medical services you offer.

The fact that 60 to 80 percent of people who search for services on the Internet starting with a search engine like MSN or Yahoo! begs the question of how new patients in your community will be able to find your review website. The best way to make sure your practice shows up in a search is to make sure that it ranks very high on search engine results. It’s a fact that the practices who have had online reviews written about their services pop up first in any city when they are searched using Google.

People who are seeking a new physician trust the reviews they read online. The first hand reviews written by a physician’s current patients are the driving force for a successful online marketing plan for your practice because good feedback is what a prospective patient will want to see when considering making an appointment with your practice.

When you have created your own review site it will get indexed by search engines such as Yahoo! and Google the same way your own web site has gotten indexed by the various search engines and as you collect more reviews and decide to publish more reviews to your own review site eventually you will have hundreds and hundreds of reviews. That means pages and pages of growing changing unique content. When search engines find this kind of information about the medical services you offer your reviews will rank very highly when someone goes searching for medical services in the community in which you practice.

About the writer:nbsp;nbsp;Marcus Bose has developed a proven strategy for medical practice marketing. In an Internet age you need to market your medical practice online.