Archive for March, 2011
Website Launch And Traffic Motivation Strategies
March 28th, 2011 | 
Author: Website Launch And Traffic Motivation Strategies
Contents
1. Immediate Action
2. Key Ongoing Functions
1. Immediate Action
There are a number of key tasks that require immediate implementation so all personnel can begin driving traffic to Parent Company ABC Online websites to drive advertising revenue.
Design Work
Landing page design
Marketing kit design banners logo full page web advert
Landing Page
Purchase domain
Upload basic but functional landing page to begin to drive traffic and build databases
Basic interactive features; Registration for forthcoming newsletter buyers guide and possible editorial contributors and previously sourced articles
2. Key Ongoing Functions
Every member of the Parent Company ABC Online team has a crucial role to play in the generation of traffic. Increased website traffic = better service offering = increased revenue so traffic generation is an important consideration in daytoday running
Web Development
Purchase multiple existing email domains with existing traffic and forward traffic to new project website
Installing website landing page immediately with basic but crucial interactive features
Installing Meta Tags
Reviewing general content and keyword density
Upload full landing page web advert to www.parentcompanyabc.com and non active Parent Company ABC websites with URL forwarding
Maximising user services and user activity functionality
The Online Marketing Executive
Qualifying budget and installing Google Adwords
Link trading with every major online stakeholder i.e. Top 50 listed websites with similar keywords
Purchase multiple existing email domains with existing traffic and forward traffic to new project website
Blogging on every major industry specific blog
Installing article back linking strategy
Join link and banner trading initiatives
Sourcing pay per click trading initiatives
Sourcing strategic online media partners i.e. Data Monitor
Sourcing RSS feed collaboration
Ensuring every relevant Parent Company ABC website has a prominent link to new projects
Email Campaigns
Commence as soon as landing page is active
Deliver online subscribers raise awareness and editorial contributors
Embedded Links create website hits 50000 per week
Utilise existing Parent Company ABC database for legitimate marketing efforts.
The Online Editor
Contacting PR agencies press officers researchers to register them as editorial contributors with project websites.
Sourcing referral to online department for link trading.
About the writer:nbsp;nbsp;Darren Henwood
Director
HeirQ Marketing Consultancy
darren.henwoodheirq.com
http://www.heirq.com
Posted in 
Want Free Traffic? Try Posting On Forums!
Want Free Traffic? Try Posting On Forums!
If you’re looking for free traffic and who isn’t … try posting on forums.
In case you’re not familiar with forums a forum is simply an online discussion site where likeminded individuals gather to discuss subjects dealing within or around topic categories in the forum.
What’s great about forums is the fact that there’s a forum for every interest under the sun. And whether you’re interested in accounting beauty business or pets chances are there’s a forum for it.
So how does posting on forums bring free traffic to your website?
Well at the end of each forum post you’re allowed to include a signature a small blurb or advertisement about your website. Forum members and visitors who read your post will click on the link in your signature if it’s interesting enough.
And voila …free traffic!
Does it work?
Well since most of my traffic comes from forums as well as the articles I write if you’ve ever visited my Free Marketing TipsBlog chances are better than 50/50 that you arrived there via a forum post I wrote.
So how do you go about finding a forum whose subject matter focuses on your interests?
Easy. Just visit your favorite search engine and type in a subject you’re interested in followed by the word “forums.” For example “pet forums.” Or “small business forums.
There is one important caveat to getting free traffic from posting on forums.
It won’t work unless you’re an active poster. That means you have to commit to posting on forums at least several times a week. I generally spend about 1520 minutes a day posting on forums.
One last thing unless you don’t have anything better to do with your time don’t fall into the trap of treating forums like an allday chatroom like so many forum members do. Make your post and leave.
After all you have a business to run right?
About the writer:nbsp;nbsp;David Jackson is a writer and the owner of FreeMarketingTipsBlog.com providing free marketing tips for your website or blog!
http://freemarketingtipsblog.com
Virtual Business Models Your Secret Weapon In Todays Tough Economy
Virtual Business Models Your Secret Weapon In Todays Tough Economy
In virtually every industry the days of large bloated business models are becoming a thing of the past. Thanks to technology a need for greater efficiency and the challenging economic times were living in virtual business models have become an ideal solution. More and more each day businesses are forging partnerships with leaner and meaner organizations who can deliver top quality capabilities and talent at a value larger corporations simply cannot compete with.
In the marketing world this is no different. The economy is slow times are tough but you still need to market your business. Without marketing whatever the economic climate youre pretty much a sitting duck. And when things are tight that means doing more with less. It means stretching your marketing dollars as far as you can. Instead of cutting your marketing expenses down to the bone you should be marketing smarter by eliminating waste and maximizing your budget.
Traditionally the alternatives for marketing help have been extremely limited and deficient. You basically have had three choices: 1 Staff up your own experienced and diverse inhouse marketing team and fund all of this overhead 2 Find and manage a barrage of undependable often inexperienced and nonmarketing savvy freelancers or 3 Spend a small fortune on hiring a traditional advertising agency or graphic/web design firm. Especially in a down economy like this an alternative is desperately needed. Every business large or small is facing the same dilemma and this goes for emerging technology companies as well. Why not consider a virtual marketing company?
This new breed of marketing partner features a collaboration of experts typically from a pool of ad agency and design firm expatriates who have streamlined creative development account service production and even the billing process. A virtual marketing company is designed to really put the client’s needs and interests first while saving them money and eliminating all of the headaches that come with the old model. A virtual marketing company delivers the same caliber of soup to nuts capabilities Print Web/Interactive Broadcast Identity of a traditional ad agency but without the overhead dog and pony show bureaucracy slow response and exorbitant cost.
A true virtual marketing firm eliminates even despises the ways of the big Madison Avenue dinosaurs of the past. With great relief to the defectors and clients gone are the Armani suits the extravagant offices and expensive lunches. In comes a more focused application of each expert’s individual skill set and most important a new dedication to the efficient use of a client’s marketing budget. There are no retainers hourly rates or grossly inflated markups. There are also no agency of record agreements. The entire relationship is completely a la a carte and on a projectbyproject flat fee basis. So the relationship is defined by the project and not the other way around.
A virtual marketing company is a network of expertlevel designers programmers writers photographers video editors and other independent marketing professionals brought together and supervised by an internal management team. Professional talent is selected on an asneeded basis and custommatched to each project by the internal team. As a client you only pay for marketing services when they are being used for your project. This eliminates costly overhead and other staff expenses unrelated to your project which no matter how much they deny it traditional marketing firms are typically forced to integrate into your final bill. These virtual teams can be matched to your project for several reasons budget style and industry expertise. The project manager/internal team is your single point of contact. They provide consultation strategy creative direction project management and all of the financial services including estimating and billing. One of the best attributes of going virtual is that you will NEVER see a junior staffer ever again. By its very definition the virtual marketing company is made up of experts. What you see and deserve is what you get. Members of virtualbased business typically work from small offices from home or from coffee shops leveraging modern communication and collaboration tools to simplify operations and keep operating expenses to a minimum.
Clients in every industry have wised up. They have come to the realization that smoke and mirrors doesnt matter substance does. They dont need to be wowed by the quantity of people in an organization but the quality. They dont care about the faade; they care about the value and results you can bring to the table. If you want to cut costs and streamline efficiency without sacrificing quality especially in these belttightening times working with a virtualbased business could be your secret weapon.
About the writer:nbsp;nbsp;Gregg P. Gantwarg is the President CEO of Virtual Edge Collaborative Pittsburghs first and only virtual marketing firm. Visit www.virtualedgeonline.com email greggvirtualedgeonline.com or call 7247661040 for more information.