4 Steps To Increase Your Ezine Confirmation Rate By 50
September 27th, 2010 | 
Author: 4 Steps To Increase Your Ezine Confirmation Rate By 50
One of the most frustrating facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double optin newsletter will never confirm. Of course this ignites the debate over single vs. double optin but thats a subject for another article. It feels like you are leaving money on the tableor if you prefer its the equivalent of meeting a nice guy at a bar and then having him never call.
There are always going to be people who wont confirm; youll never approach a 100 confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50 in just 8 months:
1.Your thank you page: tell your subscriber what they need to do next. Theyve taken the first step filling in your subscription form. The very next thing they should see is your thank you page; use this real estate for three important messages:
A Remind them of what they are signing up for using most of the same language as on your signup page.
B Remind them they have to click the confirmation link when they receive it in their inbox otherwise they wont receive the freebie they want you are offering a freebie as incentive right?
C Tell them how to make sure they receive the confirmation email by whitelisting; you can copy my whitelisting instructions if you like.
2.Use memorable language in the confirmation email. Im not talking about clever wording or hypey language; in fact quite the opposite! You want the wording in the confirmation email to closely resemble the language on your signup and thank you pages even lifting entire phrases wordforword. This will mark the third time theyve seen that language making it much more likely that they will remember it and take action i.e. click the link.
3.Deliver what you promise after they confirm. Once they click the link in your confirmation email take them right to the page where they can access the freebie you promised. If your freebie is a downloadable ebook for instance put the download link right on the page front and center; dont make them wait to get a link in their email! Include download instructions; feel free to copy mine at the bottom of this page if you like. If your freebie is an audio or video its a good idea to offer the option for them to listen or watch right from your webpage OR download for later use.
4.Tell them what you told them. On your postconfirmation thank you page remind them one more time about your ezine title frequency etc. so theyll recognize it when they get the next edition. Include a link to download or access the freebie in case they didnt see it on the thank you page or had trouble downloading. Include an email address where they can reach you if they need help or have a question. This is also a good place to remind them that they can unsubscribe from your newsletter anytime by clicking the link at the bottom or top depending on your newsletter design of every mailing they receive from you.
Taking these steps is sure to improve your ezine confirmation rates although your results may vary. You may find that you dont have to respond to as many I didnt get my ebook complaints. And you might even decrease the number of people who unsubscribe or mark your email as spam!
About the writer: Terri Zwierzynski the SoloCEO is a self employed business strategist and marketing consultant to Solo Entrepreneurs. She runs SoloE.com the self employment resource website which attracts thousands of solo entrepreneurs and home business owners monthly from all over the world with proven practical business tips and marketing ideas.Visit SoloE.com and get our new ebook 25 Surefire Ways to Capture More Clients Get More Done in Less Time and Make More Moneyin 90 Days or Less.
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